Brand identity and web design systems for direct clients, owned from creative brief through delivery. Current work includes a full brand identity and website for Mail Mercantile, a direct-mail marketing company, along with book interior design and identity work for small businesses.

Additional client work is available on request.

Recruited back to rebuild the brand I had transformed. In my first year back I executed the visual rebrand within 90 days, designed the company website end to end in Adobe XD (87 artboards), built the MAXA platform and its template library so brokers could ship on-brand work without a designer, rebuilt project management in Airtable, rolled out Slack, and eliminated approximately $197,000 in redundant vendor spend.

I oversaw all brand strategy, creative direction, advertising, digital marketing, social media, broker support, and marketing operations, functioning as a full creative department across six distinct roles.

As the Marketing Director and Editor-in-Chief I was responsible for a variety of tasks and projects. For NC Living magazine, I was responsible for each issue from content direction, image sourcing, layout design, pre-press setup, and finalizing for the printer. In 2022 we added an in-house photographer to our team who was able to capture local content and worked with several in-house proofreaders to edit each issue (six issues per year). 

As the Marketing Director of Silver Creek Real Estate Group I created property collateral, worked with our twenty brokers to market their properties, created and placed advertisements in local publications, amongst other tasks. As our team has grown, I have successfully trained our Marketing and Operations Officer on the policies and procedures so they were prepared to take over the bulk of the property collateral that leads up to launching.

I designed advertising campaigns and branded collateral for one of the Southeast’s premier luxury hospitality properties, working within a refined, established visual identity across Old Edwards Inn & Spa, Half-Mile Farm, and the broader resort portfolio.

I developed the complete event branding system for Half-Mile Farm—designing all collateral, print and digital advertisements, and website landing pages for a full calendar of curated guest experiences, from trunk shows and wine garden openings to chef-driven dinner series. I also managed the Half-Mile Farm website, building new landing pages, updating event content, and modifying site modules to improve the guest-facing experience.

I collaborated directly with the development team to troubleshoot technical issues and implement new web modules, bridging the gap between design intent and functional execution—a cross-disciplinary skillset I’ve carried into every role since.

I led the full-scale rebrand of a legacy brokerage that had operated on the Highlands-Cashiers Plateau for over a decade, developing the brand identity, visual system, and marketing infrastructure from the ground up. Under my direction, the firm rose to the #1-ranked brokerage in the Highlands-Cashiers MLS—a position it held through the remainder of my tenure and through 2020.

I built and managed all advertising strategy, negotiating placements across regional and national publications, and designed campaigns that connected with the luxury second-home buyer market. I also established brand guidelines, created the firm’s first formal style system, and implemented file management and project workflows that professionalized the marketing operation.

Beyond design and strategy, I trained staff and brokers on platform usage, troubleshooting, and marketing best practices—functioning as the sole creative department across graphic design, web, advertising, social media, and brand strategy. The firm has not held the #1 position since.